La deuxième vague de cette étrange campagne est en mobilier urbain depuis déjà plusieurs jours...

Des jambes (mais surtout des fesses) de femme, qu'un mini-short n'habille quasiment pas... qui tient un sac à main... en carrelage !

Ambiance Carrelage

Mais, quoi en penser ??
Cette magnifique création n'est pas signée. Pas d'indices de ce côté-là.

Je pense à 2 hypothèses :
- Les concepteurs se sont dit "on va mettre du cul, ça marche toujours, ça, le cul !".
- Ou bien il se sont dit "faisons décalés, mettons du cul, ça attirera l'oeil et alimentera les conversations"

Dans cette seconde hypothèse, c'est pas mal joué, finalement ! Mais ça aurait pu être plus poussé et mieux réalisé...
Quant à la première hypothèse, elle me fait peur !!
Encore un annonceur qui pense qu'avec du bric, du broc, les idées de sa femme et les fesses de sa secrétaire, il va sortir une campagne qui tue, qui fera envoler les courbes de ses ventes !

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Life on Mars Promo

Here’s the newest promo for the American version of Life on Mars. Notice that any footage featuring Colm Meaney or Rachelle Lefèvre has been cut, and only Jason O’Mara appears. The year has also been changed to ‘1973’, matching the original’s setting.

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I thought this was awesome news in that the photographer, Giuliano Bekor, shot regularly for Lucire. From the Lucire ‘Insider’ section.

Giuliano Bekor, whose credits include numerous Lucire shoots, photographed Hayden Panettiere for her 2008 Candie’s print campaign.

Hayden Panettiere will star in Candie’s back to school 2008 television, print and online advertising campaign, according to the company. Hayden, who is known as an award-winning actress, activist and star of NBC’s hit television series Heroes can now add recording artist to her résumé.
   Following last year’s marketing campaign with Grammy-award winning artist Fergie, the new fall TV commercial will be a direct lift from Panettiere’s first music video, ‘Wake Up Call’, which was styled using Candie’s apparel, footwear and accessories.
   This is Panettiere’s second season with the brand.
   To coincide with TV, a print campaign will feature Panettiere in a variety of sexy and sweet vignettes as she playfully poses with a piano, behind a beaded curtain and in a club-like setting among others. The ‘Wake Up Call’ video and the Candie’s commercial were shot in Los Angeles by famed music video director Chris Applebaum and the print campaign was shot by fashion photographer Giuliano Bekor, whose credits include Lucire, and created by the Iconix in-house marketing team.
   Fans can listen to ‘Wake Up Call’ exclusively at www.candies.com and www.kohls.com/inspire (streaming only) beginning today. The single will be available for download on iTunes beginning August 5. The single is being released by Hollywood Records.

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Amnesty International - Violences conjugales

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The youngsters at work hadn’t seen this 1979 TVC for Kentucky Fried Chicken before.

Kentucky Fried Chicken

Crunchie Train Robbery

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For a moment I thought this was a real billboard saying someone was missing (see the bad typography), since it was the only one I saw. Turns out now it’s for a TV show.

Missing

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This is looking very, very good. Then again, fast editing made the Pierce Brosnan Bonds look good, too. But I think Daniel Craig will pull this off very well.

Quantum of Solace 1st Trailer

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Here’s the full publicity picture from US Life on Mars, including the American Gene Hunt himself (Colm Meaney), Sam Tyler (Jason O’Mara) and Annie Cartwright (Rachelle Lefèvre).

Life on Mars US

Cast photo

US Life on Mars trailer

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Life on Mars meets Camberwick Green

I hope Kiwi Lifers seeing the ninth episode of Life on Mars tonight for the first time enjoyed it. I did watch it again—yes, with the ads—and I didn’t mind the repeat, even if I could have chucked on the DVD. The acting was superb on every count, including that of guest star Marc Warren. Simm and Glenister were brilliant was always. Most of my commentary on the show was on IMDB, so it looks like I didn’t blog as much about the second series as I thought. Those messages, dating back to March 2007, have all disappeared, but I do remember being spooked out by the telephone call at the end from Hyde 2612.
   As to the image at the left, wait till episode five of this series.
   Strangely, the first promo I ever saw for the second series of Life on Mars was around 6.30 p.m.—two hours before the broadcast. If I hadn’t bought the DVD I would have been furious for the late under-promotion. I understand from the VO at the end of the episode that it replaced Without a Trace, and the American show was even advertised in some publications. The decision to air Life on Mars seems to have been a very late one, which explains why there was so little by way of promos.
   If only TV One promoted this prime-time show with the fervour that the BBC had—I even suggested a year ago that the old 1973 NZBC logo should come on before the programme, just as BBC One put on the early-1970s blue globe before its second-series Life on Mars episodes:

"Retro" BBC1 Ident (Life on Mars)

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